All Collections
Marketing Tools
Marketo Integration with Webhook
Marketo Integration with Webhook
Updated over a week ago

Marketo allows the use of webhooks to communicate with third-party web services.'s Webhook supports the use of the HTTP POST to receive data from a specific URL.

Go to Marketo Webhook

Open the webinar you want to set up the integration, then click on Integration from the left menu.

Then, select the Marketo Webhook tab.


If you do not see the Marketo Webhook tab, please contact support at

Set up registration field mappings

Configure the following field mappings to generate the Marketo webhook payload template.

You can have attendees register through Marketo for your webinar. You must map the following fields from Marketo to

  • First Name

  • Last Name

  • Email Address

For registration fields that require attendee selections, a full field mapping is required.

Once all the fields have been successfully mapped, click the Save Mappings button.

Configure Marketo Webhook

With the registration field mappings completed, you can move forward to set up the webhook on Marketo side.

Webhook information

On the Marketo Webhook page, you will see the Marketo Webhook Setup information.

  • Webhook URL (This is unique per webinar.)

  • Custom Header

  • Request Tpe

  • Request Token Encoding

  • Payload Template

Create Webhook on Marketo side

You will need admin access to create Webhook on Marketo side. Click on Admin from the top menu and click Integration from the left menu > Webhooks.

Fill in the webhook information provided on's Marketo Webhook page.

For detailed instructions on the in-application creation of Webhooks and how to add them to Smart Campaigns, please refer to the following articles:

Webhook request logs

You can go to the Request History tab to check webhook requests received from Marketo.

For further assistance, contact us through chat or send us an email at

Did this answer your question?