Marketo allows the use of webhooks to communicate with third-party web services. webinar.net's Webhook supports the use of the HTTP POST to receive data from a specific URL.
Go to Marketo Webhook
Open the webinar you want to set up the integration, then click on Integration from the left menu.
Then, select the Marketo Webhook tab.
Note
If you do not see the Marketo Webhook tab, please contact support at support@webinar.net.
Set up registration field mappings
Configure the following field mappings to generate the Marketo webhook payload template.
You can have attendees register through Marketo for your webinar. You must map the following fields from Marketo to webinar.net:
First Name
Last Name
Email Address
For registration fields that require attendee selections, a full field mapping is required.
Once all the fields have been successfully mapped, click the Save Mappings button.
Configure Marketo Webhook
With the registration field mappings completed, you can move forward to set up the webhook on Marketo side.
Webhook information
On the Marketo Webhook page, you will see the Marketo Webhook Setup information.
Webhook URL (This is unique per webinar.)
Custom Header
Request Tpe
Request Token Encoding
Payload Template
Create Webhook on Marketo side
You will need admin access to create Webhook on Marketo side. Click on Admin from the top menu and click Integration from the left menu > Webhooks.
Fill in the webhook information provided on webinar.net's Marketo Webhook page.
For detailed instructions on the in-application creation of Webhooks and how to add them to Smart Campaigns, please refer to the following articles:
Webhook request logs
You can go to the Request History tab to check webhook requests webinar.net received from Marketo.
For further assistance, contact us through chat or send us an email at support@webinar.net.