A successful webinar goes beyond just the presentation itself. Effective communication plays a crucial role in ensuring a smooth experience for your audience. With webinar.net's flexible Email Notifications feature, you can create personalized email notifications, keeping your attendees informed and engaged throughout the webinar lifecycle!
Why Use Webinar Email Notifications?
Strategic email notifications offer several advantages:
Reduce No-Shows: Timely reminder emails act as gentle nudges, minimizing attendee forgetfulness and maximizing webinar participation.
Automated Reminders: Reduce the burden of manual communication. Set up automated emails to remind attendees about registration confirmation, upcoming events, and post-webinar access to recordings or resources.
Enhance Engagement: Post-webinar follow-up emails can promote valuable recordings, resources, and further engagement opportunities, keeping the momentum going after the event.
Email Notification Types
There are four types of default emails that you can send out to your viewers.
Registration Confirmation Email
This email automatically sends once an attendee registers. It typically confirms their registration details, provides essential information about the webinar (date, time, access link), and includes a calendar reminder option.
Thank You for Attending Email
After the webinar, send a follow-up email thanking attendees for their participation. This email can also offer access to the recording, slides, or other relevant resources.
We Missed You Email
If an individual signed up for the webinar did not show up, they will receive an email message that can provide information on how to join the next webinar or view the OnDemand version.
Reminder Email
Send reminders leading up to the event to keep your audience informed and excited. These emails can include additional details about the topics covered, speaker introductions, or any last-minute updates.
NOTE: Reminder emails are not automatically created when you schedule a webinar. You'll need to add one manually by clicking the Add Reminder Email button.
Customizing the Email Notification
webinar.net offers pre-built email templates for each notification type. You can customize these templates to personalize the content and messaging to your specific needs. Just hit the Edit button to the right of the specific email type and the edit box will appear.
Variables - used to bookmark the places that will contain actual values, such as the viewer’s name, webinar name, or the date of the webinar. The variables can be used multiple times and any formatting used will apply to the real email. Click here to learn more about the available variables that you can add to your emails.
Send Date/Time - select an option from the dropdown menu on when the email will be sent.
Subject & Message - here you can modify the email subject and message to your specific needs. Want a more personalized content? See our Formatting Guide for information on how to use the text toolbar.
Send Test Email - preview the changes you have made. You will have the option to send the email to any email address, separated by a comma.
Adding Reminder Emails
You can create and schedule a reminder by clicking the Add Reminder Email button. The Reminder Email box will pop out and you can customize the email content here.
Recipients - you can customize the recipients to whom you want to send the email, either based on Registrations or Schedules.
When selecting recipients based on schedules, the option Select Schedules will appear:
You will then be prompted to the schedules available for your webinar:
Adding Marketing Campaign Codes to Emails
When creating an email reminder, you have the option to add a Marketing Campaign Code. This will allow you to track the effectiveness of your webinar promotion efforts and get an overview of which viewers are being sent to your webinar from the email.
See the Campaigns guide for more information on Campaigns.
Adding Calendar Reminders to Emails
The following calendar options will be added to all emails by default:
To disable calendar reminders to emails, uncheck the Include Calendar Reminders checkbox.
Personalize the experience for your audience more! Check our Registration Elements guide for more information on customizing the calendar reminders.
For further assistance, contact us through chat or send us an email at support@webinar.net.